![]() ![]() And there are those who see physical shopping as entering a renaissance period. There are people who believe that it’s just a matter of time before brick-and-mortar stores fade out in favor of an even bigger shift toward online shopping. Generally, people within the ecommerce industry fall into one of two camps in this debate. We can’t talk about the future of ecommerce without mentioning the ever-growing physical versus online debate. Athletic footwear brand Hoka tapped into this marketing strategy and reported a 68% increase in website visits following its TV ad campaign. This involves running ads on platforms like YouTube TV, Roku, and Hulu. ![]() The concept is also emerging in the US, with 20% of shoppers saying they’ve engaged in live commerce.Īnother new channel ecommerce companies are exploring is connected TV advertising. In China, the live commerce market is expected to grow to $4.92 billion in 2023. Plus, as an extension of social commerce, live shopping has started to gain traction worldwide. In the past few years, there have been advancements in several areas of ecommerce marketing-including a new mix of channels.įor example, brands can run ads on social media platforms, as well as tap into commerce, with the release of Instagram and TikTok shopping features. Future of ecommerce for online retailers 1.
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